the ability to innovate systemically and systematically

Today's environment is complex. Political, economic, social and technological changes are constant, unpredictable and have a significant impact. In this context, only organizations with the ability to properly understand new scenarios and the agility to adapt to them will survive and progress. The former requires empathy and the latter creativity.

It is time to commit to value creation that responds to the changing needs of people and organizations. It is time to innovate systemically and systematically to create resilient organizations capable of surviving and progressing in complex environments.

The purpose of empathivity is to train organizations to innovate in a systemic and systematic way.

Innovation model

empathivity organizes the key elements for innovation in a management model focused on the generation of economic, social and environmental value.

empathivity's model


The innovation culture is stated in the innovation decalogue. It is shaped by the decisions and behaviors of the leaders and is deployed in the organization through the innovation roles.


The obsessive analysis of present and future value equations, and the implementation of the business models that support them are the main sources of innovation opportunities.


The strategy integrates incremental, radical and disruptive innovation into specific action plans. It is updated periodically through iterations tailored to each type of innovation.


The development of innovation roles and reward policies are key factors for the consolidation of innovation as a habit in the organization.


Collaboration is strength. The innovation ecosystem expands the organization's innovation capabilities, and consequently, the potential to better face challenges.


Knowledge investment pays the best interest. Each knowledge domain relevant to the innovation strategy must be supported by internal and external experts.


The innovation lab is the agile workspace for managing the O2D (Opportunities to Designs) funnel. TRL 1 - TRL4.


Projects are the organizational resources for the stage-gate management of the development, validation and implementation of designs. TRL5-TRL9.


The platform is the digital space for collaborative work. It provides access to the information necessary for the operation of innovation processes.


The definition of present and future scenarios helps to hypothesize about new or improved value equations and associated innovation opportunities.


Workshops are the resources to make innovation systemic. They are used to deploy the innovation culture and nurture the strategy with new initiatives.


Processes are the organizational resources for innovation to be systematic. They make workflows run efficiently.


The innovation academy is the online training center with audiovisual content for the development of innovation competencies.


Funding fuels innovation activities with the most appropriate mix of own funds, grants and venture capital.


The scoreboard correlates indicators of inputs and activities of innovation with indicators of outputs, outcomes and impact.

Incepted by Iñaki Larraya

Iñaki is a versatile professional with 25 years of experience in different contexts and roles. He has held technical, market and management positions in both multinationals and SMEs. He has also developed research and scientific dissemination activities, has patented on a worldwide level and has founded his own startups.

Iñaki has a degree in industrial engineering, a master's degree in biomedical engineering, a master's degree in business administration and is an IRCA lead auditor in quality management systems.

More at ilarraya.com

empathivity arises from the deep conviction of the potential of organizations to lead the social transformation required by the current era and the importance of systemic and systematic innovation as an ability to do it in an agile and adaptive way.